Even with Microsoft’s marketing push non-techies don’t seem to be familiar with the Surface. Everywhere I set up to work with it the Surface 3 catches the eye of one or two folk. They usually approach quietly and ask me what the “laptop” is.
I detach the Type Cover keyboard and hand it to them and almost always get an instant smile.
“It’s so light!”
“It’s really nice!”
“How much is it?”
The folks in Redmond need to run simple ads that just show the Surface 3 and the great design. Get the word out that it’s a full Windows tablet. It would help to throw in the keyboard with the purchase of the Surface 3.